A cleaning business is a service business and can therefore acquire some new clients for free through referrals. But to build up and maintain a solid customer base advertising is an essential part of the overall marketing effort. This article sets out six tips for advertising a small cleaning company.

1) Realize that getting a website up is only the first step. The hard part is attracting prospects to your site. Look into online methods of advertising and promotion or hire an SEO expert who will make sure that people in your area who are search for a cleaning service will find your company on the first page of their search results.

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The Internet has definitely had a large impact on almost everyone’s lives. One of the biggest areas it has impacted has been the way advertisers formulate their marketing campaigns. The Internet has opened up avenues that were previously never dreamt of. Now advertisers have a plethora of methods to gain exposure for their products. Online advertising provides numerous methods to deliver product information to consumers.

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What is “remnant traffic”, and why it is good for advertising?

‘Remnant traffic’ myths.
There are a multitude of myths and misconceptions concerning different aspects of online advertising which are still misleading for both Internet users and advertisers alike. One of these misconceptions is the definition of ‘remnant traffic’. Some advertising networks and agencies have their own glossary open for public use, where remnant traffic is often defined as “the most inexpensive ad inventory traffic by disreputable sites or empty ‘parked domains’ advertising inappropriate content”. Is remnant traffic really as bad as we are led to believe?

Online Advertising

In order to understand what remnant traffic truly is let’s look more closely at what the traffic is the remnant of.

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It’s no secret that newspapers have fallen on hard times with the advent of the internet but they aren’t dead yet and if you can get free newspaper advertising with just a little effort you’re going to do your business a favor. Industry estimates say that 57% of the population still read a paper daily and the number goes up for the Sunday edition so there is still an audience out there that you can reach.

Large papers are hurting but the smaller community pages are hurting even more. Advertising revenues are down and the cost of publication, including the content, is up. If you can help them out by providing timely relevant content, odds are you can get that content published and get some free promotion at the same time.

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If you are into any business, advertising would always be very important to keep that business competitive and attract customers. It is through advertising that you can advertise your products good sides and other goodies you may ever include in your sales. Whatever kind of business it is, may it be locally, globally or online, advertising is needed for your business to live.

In today’s business however, the advertising online is at its peak and if you’re into any kind of business, online advertising is a must for your products or services. You have to capture a lot of audiences in a website at first then put up ads that they can take interest into and there you go, people are informed of your products and may prompt them to buy from you or pay for your services.

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Have you noticed how people quickly abandon the old for the new? It wasn’t that long ago that everyone was sending letters in the post through the mail. It took some time to receive a reply especially if your letter was sent abroad. But the anticipation and longing as now disappear. Most people today have rejected the pen and paper for the internet email and text on mobile phones. Don’t get me wrong, I am all for changes but I also think it is wise to keep hold of traditional things that have worked for many a year as well.

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Small business owners don’t have a lot of money to spare on advertising, marketing and promotional strategies. This is especially true when the entire economy seems to go flat and everyone is left a bit lighter in the pockets. Therefore you need to make the most of your advertising expenses, and perhaps the best way to do this is through online advertising. You will see that online advertising is more effective and efficient than traditional advertising in many different ways.

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Facebook is giving away incentives to individuals and businesses in the form of free Facebook coupons which can allow you to try and advertise on Facebook for free. These free ad coupons can utilize the benefits of social advertising on Facebook and make you able to reach thousands of your potential customers.

Social advertising on Facebook may cost you little though, but you may not be interested in doing it anyway probably because of circulating talks that advertising on Facebook will be effective for your business. These free ad coupons will give you chances of trying it anyway, and you will be the one to judge if this strategy will effective for you.

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Advertising is an effective and non-personal form of communication which aims to disseminate information about products, ideas, services and organisations; in an attempt to derive an emotive response to the message and drive consumer action in terms of purchase behaviour. The ultimate goal of advertising is to connect with the target market that the business serves while at the same time instilling a sense of desire for their products and services, resulting in increased demand and ultimately bottom line profits for the organisation. The primary functions of advertising are to persuade, with this objective being achieved through various creative contexts and mediums. A common theme in modern advertising and communications is the implementation of interactivity and the delivery of multi-media content that draws the consumer in and gets them emotionally and cognitively involved in the process. Through creative content and interactive media formats, this is being achieved by small businesses and large corporations alike.

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Below is an actual classified ad that answers almost every question a potential buyer may have when looking for a used car.

When writing your ad you will need to describe your automobile in detail. Let’s say you have a Ford truck for example, here is how you will write your ad.

Online Advertising

1995 Ford F-150, extended cab, green, 4.9 6cyl, automatic,

air conditioner, power windows, cruise control, leather seats,

95,000 miles, excellent condition, 00.00,

Call 662-123-1234, Tupelo, MS.

(You don’t have to write your ad with the above format, just write it down in a sentence and put a comma between each feature. I do recommend starting your ad with the year, make and model of your automobile. The websites that you use for posting your ad, will format it.)

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